This Book was published in 2012 under the stewardship of Naji Boulos, President
of the IAA Lebanon chapter. This compelling book delves into the remarkable
journey of the International Advertising Association Lebanon Chapter over the
past five decades, spanning from its inception in 1961 through pivotal periods
such as the Golden Age, war-torn years, reconstruction, and the advent of the new
millennium.
Authentic accounts of Lebanon's advertising history, agencies, and media are
intricately woven together, narrated by those who experienced and witnessed the
transformative changes and significant events across five eventful decades. It
stands as a testament to the resilience of the Lebanese people, showcasing their
ability to innovate and adapt in the face of numerous challenges, remaining
proactive in every facet of life.
This comprehensive publication offers an illuminating insight into the evolution
of advertising within Lebanon, underscoring the pivotal role played by the IAA in
shaping the industry. It shines a spotlight on historical accomplishments, pays
tribute to key individuals, charts the history of advertising agencies, and
highlights impactful campaigns that have left a lasting mark. With its 232 pages,
this book, published by NMS sarl, designed by Mind the gap and skillfully edited by Rosemarie Abdallah,
serves as a compelling retrospective, chronicling the industry's evolution
through milestones, influential personalities, and groundbreaking campaigns.
iaa@iaalebanon.org 65$ including delivery in Lebanon