With our academia focused content hub & regular events, we endeavor to help
students and their faculty navigate the transition from academia to a career in
marketing communications and advertising.
On January 1993, Kamal Darouni, Faculty Member of NDU (Notre Dame University),
invited the IAA's Vice President Archie Pitcher and other Lebanese authorities
and the advertising community for a seminar “Advertising Today: Moving Forward to
Professionalism”; at that time, the IAA World President was Mustapha Assad. NDU
(Mass Media Department) presented all the requirements for the accreditation. It
was only in 1999 that NDU received the formal accreditation from the IAA for its
BA degree in Advertising and Marketing, after hard work and adjustment of the
curricula to meet the IAA world education requirements. Since then, NDU has
participated in all inter university worldwide contests and won many rewards. In
2011, NDU won the first award for the IAA inter university contest for the Middle
East region.